Social media consumer influencer @RodMagaru: Are his political tweets a breach of his product endorsement contracts?

Much has been said about the possibility that Queen of All Philippine Media Kris Aquino may have put at risk her mega-million peso product endorsement deals by being revealed as a possible source of funds for the Facebook “boosts” Pinoy Ako Blog personality Jover Laurio has been enjoying.

So one wonders then, are such contract stipulations barring product endorsers from engaging in political punditry also included in consumer “influencer” Rod Magaru’s social media promotions contracts? For Magaru’s sake, we hope not seeing what that he had something important to say to TV personality James Deakin

At some point in one’s life, one needs to decide what one really wants to be: (1) a minion of clever corporate marketing or (2) a minion of big oligarchic politics. As the Crazy Rich One herself is discovering, you can’t be both.

If Filipinos want to fight inflation, they should BOYCOTT Christmas

The enemy of high prices is surplus supply and weak demand. Consumers have power over the latter. Stop buying useless trinkets and demand drops, inventories soar, and prices collapse.

It is therefore easy and painless to bring traders and retailers to their knees and force them to update the outrageous price tags on their goods and services. Simply stop buying excessively.

Christmas is a good opportunity to implement this simple solution to galloping inflation. Retailers stock up massively and queue up orders in preparation for the much-awaited Christmas rush. This is the time for consumers to strike and exact their revenge. With inventories piling up, a surprise crash in demand will send retailers on a frenzy to dispose of this stock at rock-bottom prices.

Simply postponing Christmas spending to January and February will do the trick. The carrying cost of inventory and the massive amounts of working capital tied up in stocks will send retailers reeling. Consumers win double. They get to keep their Christmas bonuses unspent, avoid the stress of Christmas traffic, and get to buy their stuff at HUGE discounts on off-peak months.

Now is the time to Boycott Christmas and save the poor from preventable price inflation!

Yellowtards like @MrFrankBaraan are not qualified to make comments about inflation. Or ANYTHING about economics.

Famous Filipino singer Lea Salonga recently issued a sensible take on the anger Filipinos supposedly feel about high inflation rates being reported nowadays. This opinion was cited in an Inquirer report

“You gotta wonder, we’re angry about this, we have to see if it’s happened in previous administrations before and if we got angry then, too. And if it happened before and you didn’t get angry, you might have to examine why that is.”

Not surprisingly, the response coming from Yellowtards was typical — quick to slap a partisan label on Salonga’s response rather than apply a bit of brain to understanding what she was actually saying.

This sort of primitive thinking applied to what is an otherwise sensible opinion on the subject was exemplified in a tweet quoted in that report coming from prominent Yellowtard social media personality Francis Baraan IV…

Dear @MsLeaSalonga,

Is this a thinly veiled support for Marcos & Duterte? Aquino admin is the past.


Whether or not we inflation rate was high during Aquino time, is now totally immaterial & irrelevant.

This despite much evidence that the inflation rate besetting the Philippine economy today is an outcome of many factors. This was highlighted in a previous Inquirer editorial Global Headwinds

It’s true that the government had been trying to reverse the path of inflation back to the original target of 2-4 percent for 2018. However, events beyond its control — the typhoon’s damage to agricultural crops, for instance — made it more difficult to bring down prices.

The article went on to describe the most sensible approach to combatting inflation…

Economists expect the impact of monetary measures being undertaken by the BSP (mainly raising interest rates to curb consumption by discouraging people to borrow and spend these on cars and other consumer items), and nonmonetary measures such as lifting restrictions on the importation of rice and other food items, to begin showing results by 2019 yet.

Indeed, this is consistent to what I proposed in my article The REAL solution to inflation lies in the rich and middle classes curbing NON-ESSENTIAL spending where I wrote…

If a large enough number of rich and upper middle class people do this, they could potentially exert downward pressure on prices. Eat less rice and prices of rice go down. Drive less and consume less fuel and they can bring fuel retailers to their knees. Turn off their air-conditioners and the grid will be awash with excess capacity. Buy less $200 sneakers, and less foreign currency will be horded by retail barons to pay for container-loads of products that are irrelevant to the poor.

So you see, the Yellowtards don’t really know anything about inflation. Or anything about economics for that matter. It is best that their quaint views on the subject be ignored.