“Influencer” is so last year’s hipster lingo and “curated” is so ten years ago old school. Yet social media “content creator” Lance de Ocampo seemingly manages to make a living bandying around those terms.
De Ocampo is seemingly one such Internet parasite of late slighted by statements from business owners who’ve had enough of such millennial vermin pitching “collaboration” projects to market their products and services in exchange for personal freebies.
White Banana Beach Club (WBBC) in Siargao had, for one, issued a statement on its Facebook page essentially slamming the door on these bozos…
We are receiving many messages regarding collaborations with influencers, Instagram influencers. We kindly would like to announce that White Banana is not interested to collaborate with self-proclaimed influencers
WBBC, in a subsequent post, went further to clarify what they believe a REAL influencer is…
Good day everyone.
Our post went viral.
But we want to clarify that we are not against INFLUENCERS.
Just against freeloaders.
A REAL influencer is called as such by the rest, he does not address him/herself as an influencer. They are bloggers. We have actually collaborated with a few of them, in different terms and conditions, and we support them.
There are real influencers, that in case we will contact them and pay or offer something. But look, they’ve never contacted us, as they don’t need us. We need them.
In a statement that he later posted on Twitter, De Ocampo asserted that he “felt strongly offended about their statement” and cautioned the beach resort management against making such a “hasty generalization”.
Webmaster of Get Real Philippines